Pete Johnson
Cofounder & VP of Sales & Strategy
Cofounder of Dentalist. Builds the sales motion and content strategy. Speaks at dental marketing events and writes at petejohnsoniv.com.
The team
The team behind Dentalist
We use NPI registry data and real patient reviews to power the AI matching engine. Three cofounders, one focus: match patients with the right practice on fit, not ad spend.
Eric Bunnell
Cofounder & CEO
Cofounder and CEO of Dentalist. Runs Lasso MD, a dental marketing agency, with 20+ years in the space. Leads strategic direction across the company.
Kwan Lee, PhD
Cofounder & CTO
Cofounder and CTO of Dentalist. PhD from MIT. Architects the AI matching engine and the 12-dimension review-intelligence system. Owns the data and ML pipeline.