Privacy Policy

When you submit a claim form, we collect your name, email, phone (optional), and any message text you provide.

When you create a patient match profile, we collect your email, ZIP code, and the preference data you enter (anxiety level, communication style, family situation, values, languages, insurance, tech preference, cost sensitivity, and any free-text notes).

When you contact us, we collect what you submit through the form: name, email, topic, and message body.

We log standard server access metadata (IP address, user-agent, request path) for security and reliability monitoring. These logs are retained for up to 90 days.

We don't sell your data. Period.

We don't use fingerprinting, and we never use the health details you enter, like your match answers, for advertising.

We don't require accounts to explore practices.

Practice names, addresses, phone numbers, and taxonomies are sourced from the public CMS NPPES (NPI) registry — federal data anyone can access.

Practice owners can claim their profile. When they do, they can add or edit content (description, hours, photos, social links, testimonials). Owner-edited content is shown publicly.

If you're a practice owner and want your profile changed or removed, contact us at hello@dentalist.ai or use the Contact form. We'll respond within 24 hours.

Claim form data is used to verify ownership and issue an owner console link.

Patient match profile data is used to generate dentist match recommendations for you, and (in aggregate, anonymized form) to improve the matching engine.

Contact form data is used only to respond to your inquiry.

We don't sell or rent your personal data, and we don't share what you type into our forms with anyone except the service providers below.

Email delivery: Resend (transactional email).

Payments: Stripe (only for Premium subscriptions; we never store full card numbers — Stripe handles all payment data).

Hosting: standard cloud infrastructure with TLS encryption in transit and at rest.

Analytics: Google Analytics and PostHog.

Advertising: Google Ads.

We use Google Analytics and PostHog to see how people use Dentalist, like which pages they visit and how they found us.

On our public pages we use the Google Ads tag so we can show Dentalist ads to people who have visited before. It sets cookies that Google uses for this.

The Ads tag doesn't run on the match quiz, match results, patient profiles, AI search, or practice owner pages. Ads are never based on health information you enter.

You can turn off personalized ads from Google at adssettings.google.com, or block cookies in your browser settings.

Our team connects our own Google Ads account to an internal keyword research tool. It only reads keyword search volume and cost estimates, and it never accesses visitors' Google accounts.

Our use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.

We use session cookies for logged-in areas, analytics cookies from Google Analytics and PostHog, and Google advertising cookies on our public pages (see Analytics and advertising).

You can request a copy of your data, ask us to delete it, or correct it by emailing hello@dentalist.ai.

California residents have additional rights under the CCPA. EU residents have rights under GDPR. Email us to exercise any of these rights and we'll respond within 30 days.

Dentalist.ai is intended for adults seeking dental care or claiming a practice. We don't knowingly collect personal data from anyone under 13.

If we make material changes to this policy, we'll update the date below and (where required by law) notify you.

Questions about this policy: hello@dentalist.ai

Last updated: October 24, 2026.